"A Sticky Story" by Chris Cooper
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For almost 50 years, Gatorade’s marketing machine has been working to make you thirsty.
You can lead a man to water, but you can’t make him drink. Add sugar, salt, artificial flavors and a good story, and he’ll drink himself to death.
Since the early 1960s, sports-drink companies have worked to sell as many beverages as possible, and now the toughest market segment—people who just aren’t thirsty—has become the target thanks to clever advertising and sponsored research.
Gatorade created the “sports beverage” category and continues to dominate even though its marketing claims contradict scientific evidence, as shown in a document from the California Center for Public Health Advocacy.
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WOD for 08/25/2015
FIND HEAVIEST HANG CLEAN/ PUSH PRESS/FULL CLEAN/ JERK COMPLEX
4 ROUNDS 497M RUN 15 PULL UPS 15 PUSH UPS